by brightskywebdesign | Feb 25, 2019 | Email Marketing
There are important metrics that you need to remember when you’re working with an email marketing campaign. To know if the campaign is truly effective and if it is performing well for the business, you must measure its success on the basis of the ROI and web traffic....
by brightskywebdesign | Feb 17, 2019 | Email Marketing
Email marketing is an incredibly effective tool to reach out to your target market and persuade them or influence their purchase decision. But before you get into the business of writing the email properly, you need email addresses to send them to. So, how do you get...
by brightskywebdesign | Feb 11, 2019 | Email Marketing
If you’re a marketer, you have probably seen the report that says email has the highest return on investment (ROI) of any marketing channel available. You probably want to drive sales using that and are keen to start with your own campaign to boost your business’...
by brightskywebdesign | Feb 4, 2019 | Email Marketing
Many businesses fail to take advantage of personalized email marketing campaigns. In fact, it has been reported that only 5% of companies use personalization as one of its strategies. That is a shockingly low figure compared to how extensively successful personal...
by brightskywebdesign | Jan 27, 2019 | Email Marketing
There are many ways to measure the success of email marketing —through click-through rates, conversion rates, and website traffic generated. But these metrics can only be fulfilled if the email marketing strategy uses these five elements to help get the results you...
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