Only 10% of people will go past the first page of results when searching for goods and services.
What would it be worth to your business to appear on the first page of Google when people search for the goods or services you offer? For most companies that rely on their online presence to generate leads and sales, page one is the holy grail. While no reputable marketing firm should ever promise you page one, position one on Google, a properly planned and executed content marketing campaign can yield exceptional results and is often one of the most affordable and effective forms of online marketing you can invest in for your business.
If you’re ready to take your online presence to the next level and reach more customers than ever before, then let the content marketing pros at BrightSky Web Design show you how we can supercharge your marketing efforts and turn your website in to the money making machine it’s supposed to be.
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However, with content marketing, it’s very important to distinguish the kind of content that you’re marketing. On the surface, content marketing seems rather open and shut. Simply post the content, share it a few times across social media, and wait for your users to respond. One cannot expect to simply post any kind of content on your website or social media, and expect it to be marketable.Our team will take the time to create and identify the type of content that would be valuable in your content marketing strategy.
An effective content marketing strategy consists of content that users and your target audience are interested in engaging with, as opposed to a typical advertisement. In order to come up with content that your users will find valuable, there are a number of steps and strategies that we employ.
Understanding the Goal Behind Your Content
So we take the time to speak with our clients, and try to identify what they hope to achieve with their content. The beauty about content marketing is that it can be used to help you achieve whatever goals you have by altering your marketing strategy. Whether your goal is to educate your users with articles about current industry trends, increase sales, or maximize user engagement, there is no end to the number of ways content marketing can be used. We help you achieve the direction that you want your business to grow with our content marketing strategies.
The Type of Content You’re Interested In Sharing
☑ Blog posts
☑ Social media posts
☑ Videos
☑ Graphics and Images
☑ Email newsletters
Again, depending on what you aim to achieve with your marketing campaign will influence the type of content that will be marketed. Regardless of the type of content you need, we have a full team of writers, SEO specialists, and designers to help make these content a reality. Each piece of content created takes time, and is of high quality, because we believe that quality will always beat quantity.
How Your Content Will Be Distributed to Your Users?
After all, you took the time to have this content created for your business, it would be a shame if it doesn’t reach its intended audience. BrightSky Web Design helps guarantee that your content is seen and given the attention that it deserves.
If you’re interested in content marketing and other online marketing services that we offer, then reach out to us here at BrightSky Web Design today!
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