Email Marketing Is Targeted
Not often would you find marketing strategies targeted to a specific audience or even an individual. This is the power of email marketing. Gone are the days of placing advertisements on television, radio, and newspaper without any control of who will see these ads and what effect they could have on them. With emails, you have the ability to control exactly who sees the content and segment your contact based on their demographics, their lead statuses, their location, and other data. By crafting these emails according to your target, the audience will receive a message that is specific to their needs.
Email Marketing Is Easily Shared
When you share a post or a link on Facebook, your friends would know whether you like or dislike the post or the link depending on what kind of emoticon you plan to use. But, you have no control as to who will see these posts because Facebook is a vast world. Even if you target a specific group of friends, there is no guarantee that they will see your post on the thousands of information they see on their feeds. By simply clicking the forward button on an email, you are sharing the deals, offers, and news with your friends. You are acting as a brand ambassador, and your friends are more likely to open an email from you than one from a random ecommerce website.
Email Marketing Is Measurable
One of the hardest thing about marketing is collection the numbers. That means the percentage of success of the marketing strategy. There is no exact science to computing the results of a marketing method. Email marketing has that power. There are several ways to draw precise and valuable metrics, including subscriber retention rates, delivery rates, open rates, and click-to-deliver rates. These metrics can give you an insight about customer behaviors and interests. You can use email marketing to monitor the information which your customers are most respondent to. From there, you can begin creating more successful methods to reaching and persuading clients.
Email Marketing Is Cost-Effective
The most appealing advantage of email marketing is the fact that it costs virtually nothing. The return of investment is high and promising, but there are no postage fees, no advertising rates, no print costs, and no airtime charges. It is the most affordable, the cheapest marketing vehicle.
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