Email marketing is an incredibly effective tool to reach out to your target market and persuade them or influence their purchase decision. But before you get into the business of writing the email properly, you need email addresses to send them to. So, how do you get access to your audience’s email addresses? Here are some tips you can follow:
There’s nothing wrong with asking for someone’s email address. You can ask them face-to-face if they are willing to sign up for your newsletters. When you speak with prospective clients on the phone, you can ask for their email addresses so you can update them with promos and discounts in the future. It only takes a few seconds to write down an email address so make sure you’re always ready with a pen or your phone.
Put a form on your website
We’re sure you have a working and reliable website. The first order of business is to make your website encrypted and to secure the information that your clients will leave there. This will make them feel more comfortable about leaving their personal details there. Next, upload a form that they can fill up with their email address. The form is either for a newsletter subscription or for signing up to the website.
Use snail mail
If a client ordered an item from your store and you are having it delivered, you can include a small paper with a coupon code on it. Tell the client they can visit the website and use the coupon to get a chance to win exciting prizes. But once they open your website and join the contest, oblige them to leave their email addresses with you. This is a good and secure way to collect the email addresses of your clients.
There’s nothing clients love more than free stuff. Offer them freebies in exchange for their email addresses as a part of your email marketing. They know what this is for but they are more willing to give you their email address if they will receive something from it. As long as the gift is relevant to your business, it’s the perfect incentive any customer can receive for simply handing out his email address.
Use social media
Social media are the most powerful tool you can use to collect email addresses for your email marketing. Once the prospective clients are on your Facebook page, it gives you the perfect opportunity to ask them to sign up to your newsletter so they can receive the latest updates and promos from your company.