If you’re a marketer, you have probably seen the report that says email has the highest return on investment (ROI) of any marketing channel available. You probably want to drive sales using that and are keen to start with your own campaign to boost your business’ revenue. But how do you get started with email marketing? What do you need to do to get your email marketing up and running?
Establish your goals
While it can be tempting to simply sign up for an email marketing campaign and start sending your first campaign immediately, you have to start first with establishing your goals. This will help the campaign become more effective. Knowing what you are reaching for and trying to attain will help in creating a campaign that fits exactly the audience you are trying to sell your products to.
Build your email list
The next step is to build your email list. You can get the email addresses of your clients by making them sign up for your company newsletter. You can use these email addresses to send out marketing campaigns, making sure to target the specific demographics of your potential customers. You can also get email addresses by running a contest wherein it is required for the customers to give their email information. If you have previous customers who already left their email addresses because of a transaction with your company, then you can use this email information, too.
Create your first campaign
When you finally have your list, you can then begin with your very first email marketing campaign. You need to make sure of a couple of things: personalize the emails and include a call-to-action that is easy to see and understand. It is important to personalize the email because your customers love receiving emails addressed specifically to them. It makes them feel important to the company and it makes them feel wanted. The CTA button is vital, too, because they need to know what to do with your email. Are you going to subscribe to a newsletter? Are they going to make a purchase? Are they going to receive a voucher by clicking on a link? Let your customers know what they need to do with your email.
Measure your results
Finally, the only way to know if these things work is if you measure the success of the campaign by looking at the stat and your profit. If you see a difference, a positive one, then that means the campaigns worked. Still, you need to find more email campaigns that will bring a handsome profit to your business.