Business owners think that when they have a well-designed website, they are going to attract their target market. They think that it is enough to succeed in this business. But an Orlando web design should offer more than just a compelling design or thought-provoking content. It should be designed in a way that will feed the web user’s experience and demands. It should be functional. It should make it easy for even the most technologically challenged person to browse through the site and find the information they need.
Different people prefer different styles, yes. However, this doesn’t mean that you shouldn’t follow some ground rules when it comes to designing your website. While people want different styles and design elements from a website, there are a few basic principles that should stick around.
Keep Your Homepage Minimalistic
No one likes a cluttered homepage. It is confusing for the web users. They cannot find the information easily. They have a hard time jumping from one page to another because they don’t know where to click. When your visitors are confused, they tend to leave the site and focus on finding the information from your competitor. Something that you should remember about designing your homepage is to focus on evoking emotions. You don’t need a lot of words. You need images that will send the right message.
Mind Visual Hierarchy
How do you want your web visitors to find the information you put on your website? The advantage of computers is that it allows the visitor to choose what information to read first. This is achieved by designing the site with a well-thought-out visual hierarchy in mind. You have to establish a clear path toward the information you want your visitors to receive. This usually works best by using strips—or placing categories on top of the page instead of compressing them in a hamburger menu.
Create Comprehensible Web Content
You know what they say, right? Content is king. People recognize words, sentences, and phrases. But they will not comprehend what you’re trying to say if you go around the bush. You need to be concise when you write the content. Your content’s readability is another factor that search engines look into when they want to rank your website.
Make Your Site Easy to Navigate
Ensure that your Orlando web design is easy to navigate. People should find information easily. Some of the things you need to look at are your logo (link it to your homepage), the menu (it should be arranged in order of importance), the anchor menu (for vertical navigation), the footer, and keeping the content above the fold.