It is frustrating to see little to no engagement on your social media content. You know that to bring your business to success, there should be an influx of engagement on your social media profiles. But the metrics on your Facebook and Instagram do not seem to be moving. What can you do about it? Take a look at your Tampa web design and how it might be affecting user engagement with your business. Remember that your website makes a first impression on your potential customers. If they are not impressed with your site, they are less likely to visit your social media pages.
The Function of the Social Media Icons
The main function of these icons is to show your audience that they can reach you through various channels. You are basically telling them to share the post with their network. The audience visiting your website is already interested enough in your company to check out the site. The only work left for you to do is to make them click on those social media buttons.
Social media buttons are also great signs that you are serious about marketing and promoting your business. If web users cannot find reviews and testimonials on the website, they at least can find these things on Facebook or Instagram. You are also basically telling your customers that they can engage with you and customers like them on your social media profiles.
The Placement of Social Media Icons
Choose only the social media that you are most active on such as Facebook, Twitter, Instagram, and Pinterest. You also need to make sure that your customers are going to be on these social media platforms. You don’t want to crowd your Tampa web design with social media icons. They may take away from the experience of browsing your site.
Place your social media right after the headline of your blog article. It may be counterproductive to place them right before your web users have a chance to read the article, but studies showed that there is a 60% chance users are going to share a post even before reading the whole article.
You may also consider using a floating social media bar, so your web users can share the post at any point while they’re reading the article. Just make sure the bar won’t be floating on top of the page and cover the content. Some websites do this silly mistake and it takes away from the whole experience of the website.