The homepage of your Lakeland web design is considered as one of the most important pages of your website. This is because your homepage is users’ first impression of your site, and can determine whether a user will proceed with browsing your website and hopefully lead to a conversion or choose to bounce out.
In order to make sure that your homepage gives off the best impression that it can, there are certain essentials that should be included in every homepage. Learn what these are and how to use them in your Lakeland web design homepage.
Hero image banner
When you open a website’s homepage, chances are, one of the very first things that will catch your eye is a huge image that is placed in the middle of the page and at the very top. This is what is known as the hero image banner. Because of its prevalence, you have to put the most important site copy and information in this area.
The content that is usually placed here includes the heading, which is a snappy line that gives users a good general idea of what your website is about, a subheading, which explains the heading a little bit, and the main call-to-action which helps direct the user to convert. This short amount of text is meant to sum up your site and what you can do for a user who has found your website.
Good homepage copy
In addition to creating a good site copy for your hero image banner, you must never disregard the site copy on the actual homepage itself. Your homepage is meant to be the starting point of the rest of your website, so the content that you place on it should help users learn more information about your website as well as any additional information and links that you can provide them.
Don’t forget to include important information about your website, such as, what your business does, a short overview of the business as a whole, customer reviews and testimonials, and other forms of social proof. Information like this helps with your business’ transparency, which plenty of users will appreciate.
Intuitive navigation
The mark of a good Lakeland web design is intuitive navigation, and your homepage should not be any different. Remember when we said that your homepage should be the starting point for the rest of your website?
You should make it easy for users to find and access those links to get to wherever they need to go on your website. Good navigation is designed to be effortless and something that the average user would not notice. Confusing navigation can lead to a users’ frustration and the decision to exit your site without browsing any further.
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