You can focus on organic traffic or on SEO or on social media marketing or you can mix-and-match these Lakeland internet marketing strategies. Whatever you do, your e-commerce store will likely benefit from it. All of these strategies will allow you to define and recognize which of them work toward the fulfillment of your goals.

But there is one thing you need to remember about internet marketing, especially if it involves an e-commerce store: internet marketing is constantly evolving and changing. There are many challenges that beset internet marketers today so you have to be on your toes to continually see the growth of your sales online.


Yoast can help you with website optimization whether through the SEO software or the many SEO online courses that they offer to help you understand the tool better. It can be integrated into your content management program so that whatever content you write or post on it can be checked according to the rules of SEO. Yoast helps a lot of businesses manage their content and improve their SEO ranking. You can also take some of its online courses to help you create the kind of content that will bring more traffic to your site.

Flesch Reading Ease

The Flesch Reading Ease Formula is one of the oldest and most accurate readability formulas that will help you create messages that are suited for a particular audience. It is the most widely used measure of readability and your website or blog will do good by following the standards that they set. The formula allows your content to be readable to all levels of readability. As a general rule, Grade 10 students must be able to understand your content.

Social media ads

There are various social media ads available for you: Facebook Ads, Instagram Ads, Twitter Ads, Pinterest Ads, LinkedIn Ads, and Snapchat Ads. Any one of these will help your Lakeland internet marketing strategies. All of these were created with the intention of bringing more business to your e-commerce site and improving people’s awareness of your brand. Most of these are also free or require only a minimal fee.

MailChimp, Klaviyo, Dotmailer

These email marketing tools will aid you in crafting the proper email to your potential clients. They can also personalize and customize the emails so that they will feel like they were specially created just for the recipients. You will find it also easier to manage your emails and your marketing campaigns by using these helpful tools.