When you need a landscape artist for your home, where do you find one? When you need to find out if your local store already has the shoes you want in your size, where do you find that information? It’s usually from Google that you find the information you need. You searched for a keyword, clicked on the first few links and voila, you’ve landed on a Lakeland web design page. But wait a minute, what did you notice about the page’s design? Is it easy on the eyes? Are the colors and text confusing? Do you understand what it is telling you? Is the website legitimate?
Most of the time, how your website looks will affect the way your customers see its legitimacy. Well-designed websites look more convincing and professional. Messy web design that looks unkempt and disorganized feels fake and illegitimate. Customers are turned away by messy web designs that don’t show the business’ professionalism.
Appearance
This is the first thing that people are going to see on your website. This is the first impression that customers will get about your business. If they are not attracted by your web design, they will close the browser and go to another website. Often, you don’t even get the second chance of showing what your website contains. Customers will close the window and move on to the next link on the results page. Your Lakeland web design doesn’t need to be complicated, but it needs to be clean and up-to-date. No one likes to deal with a website that takes forever to load.
Professionalism
The professionalism of your web design will also show customers that you are a legitimate business they can deal with. That makes it easier for them to convert. They know that they are dealing with a reputable and licensed company. That’s the kind of impression you want first-time visitors to have. That being said, make sure you have these elements on your website: culture page, staff photos, and customer reviews.
Navigational
Your customers should be able to find the information they need on your website. The design of your website should make that easy for them. How can you do that? The idea of “breadcrumbs” came from the story of Hansel and Gretel. Basically, what it says is that your customers should be able to go back to the previous page. Every time they open a new page, there should be a link leading them back to the previous page.
These three things should convert your customers and make them loyal to your business eventually. These will show that you are serious about doing business with them. Focusing on your Lakeland web design is essentially an investment you’re making in your business.
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