The term responsive web design was only coined in 2011 by developer Ethan Marcotte after he wrote a book on the subject simply titled Responsive Web Design. Before that, different terms were used to refer to a web page’s ability to adapt its layout based on the width of the browser viewport. The first terms used were fluid, liquid, flexible, and elastic Tampa web design. These were used interchangeably until Marcotte’s book.

Today, companies with websites that don’t cater to mobile users will not thrive. They are going to go extinct of web users cannot appreciate the web design and layout of the website. This is why web owners and developers need to understand the benefits that responsive web design brings to any website.

More Mobile Traffic

More than half of web users in the United States visit websites from their mobile phones. It doesn’t matter if it’s their social media accounts or the top online retail stores. A majority of web users in the US are accessing websites straight from their mobile phones. If your website is not optimized for mobile devices, you are going to miss out on the opportunity to market to this audience.

Lower Costs

A responsive Tampa web design is more affordable than building a different website and mobile application. Even though the initial investment in building a responsive website will cost more, you’ll end up saving in the long run because of the maintenance costs and configuration costs. You only have to maintain one web design, layout, and domain though it has two separate versions.

Faster Loading Time

Mobile-friendly websites have fast loading times. Since mobile users have short attention spans, they’ll more likely leave your website if it doesn’t load in three seconds. With a responsive design, you will eliminate the chances of web users bouncing from your site to another. It will make your website load significantly faster, improving your web page loading speed and decreasing your bounce rate.

Higher Conversion Rates

Lowering the bounce rate is half the battle. A responsive Tampa web design also increases the site’s conversion rates. When your web visitors are less likely to be annoyed, then they’ll be much easier to convert into customers. Web visitors don’t want to be redirected to device-specific websites. They want to transact on whatever kind of web version they are in right now.

Improve SEO

Search engine optimization refers to how search engines rank your websites on their search results. The higher your web page’s rank is, the more likely prospective customers will find you. Aside from quality content, search engines such as Google are also looking at the responsiveness of your Tampa web design.