If we said 10 years ago that you’ll be able to talk with a robot and find out all you need about a product or service, would you believe it? If we told you that bots are the future of Lakeland internet marketing and you can be persuaded by a robot to buy items, would you laugh at our faces? Alas, we’re in the age when talking to a robot on social media does not scare or intimidate us anymore. We know these bots are being used to provide excellent customer service. We are aware that these bots will market products and services to us. And yes, we are willing victims.
The main purpose of bots is for business owners not to have to man their social media channels all-day-long. Instead of hiring somebody to answer inquiries on social media, business owners can now focus on running their business while a bot handles customer inquiries, complaints, and yes, even orders.
Late Responses Lose Customers
Do you know that customers only give you a day to reply to their queries? If they don’t hear from you in a day (or sometimes, even less), they will check out your competition’s products and services. They are not going to wait until you decide to check out your email and messages. Online customers want to instantly be accommodated.
Reasoning out with them about your failed time management will never work. Bots will help you eliminate the need to always be online. Bots can answer your customers’ queries even while you’re asleep. You can check in the morning if the bots have done a great job of informing your clients.
Does Research While You’re Away
As a business owner, you should constantly be adding to the data you have for market research. However, research is a time-consuming process. You have to reach out to your potential market and ask them questions relating to the products and services you are offering. You need to follow up on these questions. Bots can save you a lot of time by researching for you. They can ask people who send them a message a list of questions that will help you create a buyer persona, for example. By asking customers about their preferences, you can get a good idea of who you are selling to.
While bots are not the answer to your Lakeland internet marketing problems, they can make running the business and marketing easier for you. They are particularly perfect for small businesses that still don’t have the resources to hire a full-time social media manager or marketing team.