Do you know that you can update your old content so that it will reflect nicely on your Lakeland SEO? Instead of web users landing on old posts from seven years ago, you can revisit these old blog articles and update them. Inputting new information and changing the wordings will do a lot of good for your website’s search engine ranking. Sure, it is time-consuming but remember this is already content written and published. It still takes less of a time to update a blog post than write a new one.
Record the Old Post’s Details
It is important to keep a copy of the old post. Make sure to archive the old post or save a copy on your laptop. You should also check the ranks and number of visits generated by the old posts. You can revisit these metrics in the future.
Rewrite Dated Paragraphs
Phrases such as “this year,” “recently,” “yesterday,” “last week,” and many others do not add any value to an old blog post. In fact, they keep these posts more outdated than they already are. Rewrite these phrases and make sure to use the exact date that you’re referencing to. You can also note that the post was written on a certain year but updated for relevance today.
Other things you should do are to fix broken links and expand on points that now have more information or you know more about.
Aside from fixing broken links, you should add links to your old content. These new links should hold relevant and updated information about the topic that you are discussing. Updating the links is a worthwhile investment because it shows Google that you are referencing to new materials.
Include the Keyword in the Title
In the past, we barely know about keywords and how it can affect the ranking of the websites on Google, Yahoo, Bing, and YouTube. But if you are to revisit these old blog posts, you should edit the title and include the keyword relative to the content of the blog. You can also customize your URL address to include only the keyword and not the whole title of the post.
Use the Keyword in the First 100 Words of the Post
Now that you understand the importance of the keyword, you should include it in the first 100 words of the blog post. Also, it should be in at least one of the sub-headings, the metadata, and even the image file names and descriptions. Doing so will help your website improve its Lakeland SEO.