Given the recent updates to Lakeland SEO and the algorithms used in this, you are probably aware of the fact that quality content is one of the most important factors that help boost your SEO strategy. Some website owners think that they’re currently in the clear because they have already built up enough content for a solid foundation.
However, keep in mind that content building for your SEO strategy means checking to see if all of your content is up to standard. This could mean that you should be removing some of your older content to give your Lakeland SEO a fighting chance. Read on to learn more about how you should be removing old content for the benefit of your SEO strategy.
What do you mean by outdated content?
As a website owner, you may be wondering what exactly we mean when we talk about outdated content. The thing is, when we talk about outdated content, it does not only refer to old content, it can also refer to content that is no longer relevant in your industry, even if that content was created as recently as a year ago.
Keep in mind that any modern industry is constantly shifting and adapting to discoveries in technology and information, so it is perfectly normal for your content to reflect that. It’s important to do a thorough assessment of what your website’s content looks like so that you can properly determine which content needs to be removed.
Why is this needed?
You may wonder why you should throw out all of your hard work out the window by getting rid of all of your older content. Keep in mind that due to recent algorithm updates, search engines are now pens losing websites with irrelevant content by ranking them lower.
Since your website is going to be crawled regularly, you’re going to want to make sure that your site contains content that continues to provide valuable information to your users, or you risk having your site ranked lower on search engines.
How do you determine which content needs to go?
Now that you know why outdated content needs to be removed for your Lakeland SEO, what exactly can you do to make sure that you remove the right content? The best way to accomplish this is by performing a content audit, which allows you to see what pages and content are performing well.
You might see posts that used to do well, but are currently performing poorly. This is a good indicator of outdated content. One way to make things easier for you is by creating evergreen content, which is timeless content that makes it easier to make the most out of a single piece of content that you create.