There are two options for every website owner out there. If you want your blog page to look good, you need to make it a separate entity from your main website. But more than that, you also need to consider its web design. Are you going to choose a free template from the thousands of available ones on the web or are you going to hire an Orlando web design company?
It’s always a tricky question because website owners want the best for their blog pages, but they also cannot afford to spend more than they already have for their website. You can look at this from two ways: one is that ready-made themes and templates are cheaper and two is that hiring a professional web designer is vastly an improvement but also more expensive than you care to imagine.
Understanding the Importance of Blogs
It’s important to understand just how important blogs are for a business. It is through blogs that a business can introduce its products and services to their market. Blogs allow companies to reach out directly to their customers.
They can produce all kinds of content—text, images, animation, and videos—that will allow for more engagement. Without blogs, your audience will be left wondering what you are selling, who you are, and what you can do for them.
Pre-made Templates and Themes
Content management systems like WordPress have pre-made templates and themes. They also have plugins for your websites. You can choose to go with these as they are free. They are also easy to install.
With one click of your finger, a plugin will be available on your blog page. However, the downside to this is that every blog page might look the same. Someone else—maybe even a company within the same industry—could have chosen the theme and template you choose, too.
Where is, then, the originality and authenticity of the blog? How will this affect your audience? It will look to them that you did not exert effort to make your blog page a standout.
Original Web Design
Hiring a professional Orlando web design company might be more expensive, but it is also a lot more beneficial than using the same templates like the ones you can find on WordPress. Your website will look authentic and original. Your web users will appreciate the effort you took in designing the blog page and paying for that design. They will take notice of that effort, and will be more open to consuming the content of your blog page.