There are a plethora of SEO-friendly Content Management Systems (CMS) that are developed and customized to adhere to the rules of major search engines such as Google and Bing. These CMS are developed to follow the algorithm set by search engines. But if you’re still in a limbo as to which CMS will work best for your Orlando web design, you should look at these three important elements that will make your website’s backend SEO-friendly.
A CMS should allow the webmaster or web developer to enter header information for webpages. Although some headers are no longer important for websites to rank higher on search engine results, they are still vital to CMS that takes SEO into account. Search engines will still crawl webpages to find relevant information relating to the keywords used in the web users’ queries.
The keywords must be used in the title tags and meta descriptions. Make sure to use keywords relevant to the content of the webpage. Search engines can penalize websites for trying to hoodwink their algorithms by using keywords that are not relevant to what the pages contain. Having full control of the title tags for each webpage is important for any CMS to have.
An SEO-friendly CMS should give the web developer the option of customizing the URL of each page. The URL address should include the keyword of the particular webpage that contains relevant information about the search query. An arbitrary identified such as “productid?128403” will not give much credence to a webpage in terms of search engine ranking. The webmaster can choose to use a more specific keyword for the webpage but it is important to note that only one webpage should be created for related keywords and key phrases. Creating separate webpages for each keyword is impractical and will not provide a great user experience.
H1, H2, Hx Tags
These key heading tags are like the table of contents of textbooks. It defines the level of importance of the webpages. They are meaningful in determining the relevance of the webpage. When search engines crawl your website for information, these heading tags can lead them to the right places. They also make it easier for Google to find the information it needs to display your website’s URL on the user’s screen. It is harder for search engines to understand what your webpage is about when you don’t have these heading tags.
When looking for the right CMS for Orlando web design, make sure they have these three components. They intend to make it easier for your webpage to rank higher on search engine results.