A common misconception in the Lakeland web design industry is the idea that if you want to have a career in this field, then you need to be good at visual design. In reality, there are plenty of roles that people of different skillsets can easily pursue which fall under the category of website design.
One of the most prominent roles in this field is the field of UX design or User Experience design, which involves the design of the best possible experience for the user when they access a website. However, a lot of people tend to misunderstand this role, often confusing it for UI or User Interface. To help you understand this better, here is what you need to know about UX design in the Lakeland web design industry.
What exactly is UX design?
Before anything else, you have to first understand what exactly UX design is. In a nutshell, UX design refers to a specific branch of website design. The primary focus of this particular field involves the improvement of a user’s experience within a specific website or application. It might not seem like much, and to some people, they don’t believe that this is important, but how your users interact with your website is a large part of what contributes to its success.
A website that provides a user with a bad user experience will see a lot of problems with their website metrics and will not see the same level of success as a website with good UX. No matter how visually pleasing your website is, if it’s not providing your users with a favorable experience, it’s not going to make much of a difference. Because of this, the UX role in the Lakeland web design industry is one of the most important ones and should never be overlooked under any circumstances.
What skills do I need for this?
Now that you understand the importance of this field in the scope of web design, you may be interested in being a part of it. However, how is one supposed to get started in this field? What skills will you need? Do you need to be a good visual designer to be a good UX designer?
UX design differs from visual design in the sense that it is more focused on how a user interacts with your website rather than just what looks good. Because of this, you will need good problem-solving skills as well as good research skills so that you know how to approach the design of your website to appeal to users.