You’ve heard success stories about companies using influencers to raise brand awareness and reach across to their audience. Is this the kind of Lakeland marketing services that you need? Will this work for you? Most importantly, how can you maximize the benefits that your business is going to get from influencer marketing.
There are many types of influencers. You have the Kylie Jenners with her nearly 170 million followers and you have lesser-known influencers who are just impactful as well to their followers. So, which kind of influencer do you need for your business?
Typically, experts and marketers will tell you to define who your target market is. Who is your audience? Who is going to be interested in your products/services? Let’s not go into the typical right now. Generally speaking, you should learn the process of brand awareness and audience targeting. These two goals will guide you through the right process of using influencer marketing.
When people don’t know about your brand, all you want is to introduce what you can do for them; what your products and services can deliver. The goal is to reach as many people as you can, regardless of whether they are going to be future customers or not. Who knows? They might know someone in their network who would be interested in your products and services. They may not be your target market but they can pass the message around.
This is your first goal. You can partner with known influencers in your area. Yes, even if they are not exactly working in your niche. As long as they are willing to give you a shout-out on their pages, be very accepting of this offer. It will pay in the end.
Now that people generally have an idea of what your business can do for them, you can refocus your strategy into targeting the right niche. If you are selling household products, who would be interested in those? Moms and grandmas and young single urbanites, right? These people are your future customers. You must find out which influencers they are following.
You must hone in on this market by targeting the personalities that influence their purchase decision. Now that you know who you are selling to, you can partner with influencers who are experts in the field of interior design, home organization, and many things. They will be the ones to bring customers to your own social media pages and website.
See what this kind of Lakeland marketing services can bring to your business? It will open doors of opportunities. Make sure to maximize those opportunities.