Over the past few weeks, we have seen businesses take a hit because of the COVID-19 pandemic. Stores have closed. Schools are done with their semesters. Everyone is being asked to stay at home with no assurance of what the world holds for them in the future. We have seen small and large businesses scale down their workforce. Only supermarkets and essential businesses are allowed to operate at full capacity. If your business was hit by the pandemic, you should now depend on how your Lakeland internet marketing campaigns can make adjustments and continue reaching out to your customers.
If you are going to lessen the impact of this pandemic on your business, it makes sense to create internet marketing campaigns that will keep you in the consciousness of your audience.
Increase Your Social Media Presence
This is something you should have done years ago when Facebook, Instagram, and Twitter first came into the people’s collective consciousness. But somehow, if you’re still not updating your social media pages regularly, this is the best time to do it. Since you’re literally stuck at home, why not increase your posts on social media? Whether you’re posting about the virus or sharing stories about how your business started, this is a great way to keep your company in the minds of your consumers.
Offer Online Deals
Do you have an online store? While you cannot make deliveries as fast as before, you should remind your customers that they can still order from your site. What will make it more exciting for them is if they can get great deals and offers from you? Provide discount coupons and free shipping options (for a minimum amount), so you can encourage them to place their orders. If you operate a service-based business, you can give away gift certificates valid until after the self-quarantine period.
Disseminate the Right Information
Visit the websites and social media pages of pertinent government agencies. Make your own animated video or graphics of how people should sanitize their homes and wash their hands. Allow your platforms to be a source of important information at this time of great crisis. You can contribute to fighting this pandemic by disseminating correct and legitimate information from reliable sources.
Your business doesn’t have to suffer that much because of the pandemic. While your sales will take a hit, your relationship with your customers shouldn’t suffer because of COVID-19. You can use your Lakeland internet marketing strategies to boost that connection and engagement.