One of the most prominent platforms for Lakeland internet marketing is social media. This platform has made it easier for online users to market their businesses online. One of the reasons why this has become as popular as it has is mostly attributed to how easy it is to get your business set up with social media marketing.

Out of all of the social media platforms out there, Facebook is one of the most widely used ones. However, in order to guarantee its success, you have to make sure that you know how to use this properly. To make sure that your Lakeland internet marketing succeeds, here is a rundown on what paid ads and sponsored ads are on Facebook, and which one is best for your specific needs.

Facebook Paid Ads

First, we’re going to be talking about Facebook paid ads, and how these work for your online marketing strategy. From the name itself, it is fairly self-explanatory. Facebook paid ads are ads that you pay for to be shown to your target demographic on Facebook.

The reason why these are so useful is that Facebook’s system is set up that you can learn as much as possible about your target audience and design your ads to target your target audience. This ability to tailor your ads to appeal to the most narrowed down version of your target audience is one of the biggest reasons why Facebook is one of the most popular platforms for social media.

Facebook Sponsored Posts

On the other hand, you have Facebook sponsored posts. On the surface, it might sound like this is pretty much the same as paid ads, but there are a few significant differences. For one, paid ads are ads that you design specifically to target your intended audience and pay Facebook to promote for you.

On the other hand, sponsored posts are your content and posts that you have already created that you pay Facebook to promote. If you have any posts that you want more eyes on, then that’s when you sponsor this to get more eyes on this. On the other hand, ads run in the background for however long as you paid it for.

Which is best for me?

Now, when it comes to choosing the right option for your Lakeland internet marketing strategy, there is no clear-cut answer that tells you the right answer. At the end of it all, it boils down to your specific needs and your content.

There are a few instances when sponsored ads would benefit would be if you need to shine more light on a specific piece of content, like an event or a piece of trending content. However, if you’re running a well-rounded online marketing strategy, then paying for ads would be your best bet.