At first, Facebook Marketplace is no more than a platform for a garage sale. People sell all sorts of things there; usually, stuff they see lying around the house that they don’t need. Fast-forward to 2020 and today, Facebook Marketplace is home to more than 800 million online sellers from 70 different countries. It is clearly one of the best tools for Lakeland Facebook and Instagram marketing.
Use Categories Wisely
If you want to reach your audience, as well as people that are beyond your usual audience, you have to know how Categories work. There are at least 11 top categories on Facebook. Placing your products under these categories will make them more appealing to the people who search for them. Place your products under as many categories as you can. If it falls under two or three categories, then so be it. You will reach more people with this strategy.
Facebook has a fairly cheap ad program. You can advertise a post for as little as $5 every five days or less. It’s one of the many things that make it the best platform to market your products. The ads that you make will appear in Marketplace. But to reach your audience better, remember to optimize your ads in such a way that it will generate leads, raise brand awareness, increase traffic, and lead people to send inquiries to you.
As a buyer, it is tricky to purchase items on Facebook. After all, you will only communicate with the seller via Messenger. That gives you less of an opportunity to determine if the seller is legitimate. Do you know how you can build trust on your Facebook Marketplace page? It’s by providing as much information as you can about your business. Answering people’s inquiries and questions on the page will also go a long way toward building trust with your audience.
Monitor the Bestsellers
What sells most on Instagram might not sell well on Facebook. The same goes for other platforms. It is not a given. These are two entirely different platforms. It is best to monitor the bestsellers on Facebook, so you can appropriately place the right products on it. Also, if your products don’t sell well on Facebook, you can cross-post them on Instagram and other social media platforms.
Competition in Lakeland Facebook and Instagram marketing is tougher than before as businesses moved from their physical to online stores. However, there is still no better way to grow your business than to compete on social media.