Social media is more than a platform where you can market and sell your products and services. It’s a way for you to reach out to your customers. You can also engage better with them by posting relevant and informative content. Knowing what to include in your Lakeland Facebook and Instagram marketing will help build consumer trust in your brand.
But before you begin to craft strategies that will generate web traffic and consumers, you have to realize what encompasses audience perception about your brand. Focus on these things: authority, helpfulness, intimacy, and self-promotion.
Customers will trust authorities and experts in the industry or on a particular topic. How can you make them see your expertise? It is through the content that you produce and share, as well as the advice you give out when you join conversations. Keeping up to date with the latest news in your industry will also help solidify this authority.
How can you be helpful on social media? You can show that by answering comments and inquiries, as well as sharing a wide variety of content—from videos to infographics to blogs. Social media, remember, is a community of people. All communities want to be helpful. That’s what you should show on your feed.
Show your brand’s personality to your consumers. Intimacy means connecting with your audience on a level above the usual seller-buyer relationship. Show them the humane side of your company. When you tweet or post on Facebook, it is not a company that’s sharing content. There are actual people behind your brand. This means sharing with your audience content that will make them realize you are more than just a corporation. You can share with them behind-the-scenes photos. Those give them a peek into your office culture.
When you post an article, blog post, video, and photo that’s about your brand, you’re promoting yourself. Over time, your followers will get sick of reading all about you. Why not make your brand about them, too? You can ask for user-generated content. You can repost this type of content to show your audience how much you appreciate them for supporting your brand. Remember that your brand is about your target market. That’s what you should remind them in your posts.
Focusing on these things first will help your brand become trustworthy in the eyes of your consumers. From trusting your brand, this will grow into being loyal to your brand. This is the kind of outcome anyone would want from their Lakeland Facebook and Instagram marketing strategies.