Have you ever spent a day just watching Instagram Stories? If you have, then you know it has the potential to be an effective Lakeland Facebook and Instagram marketing strategy. People who watch Instagram Stories are impacted in ways they don’t even know.
Take for example an influencer’s story. You watched that story, thinking that you’ll just be entertained with the person’s quips. And then the next thing you know, you clicked on a link that then led you to an online store, where you fell in love with a dress that’s not in your budget. But hey, that dress will look so good on your daughter, so maybe just this time, okay?
The thing is that you don’t even know what led you to that site. If you think long and hard, that’s the only time you’ll realize that you simply clicked on one Instagram story and the rest was history. This is the same principle you should apply when it comes to your business. You want people to be so consumed by your story that they will buy impulsively or react positively to your call-to-action (more on that later). Here’s how you should do it:
Make Authentic Stories
One of the most important things about Instagram Stories is their authenticity. They need not be as curated as the photos you post on your newsfeed. Stories are about the behind-the-scenes of a photo shoot or a production. It’s about letting your audience peek into what’s happening behind your company’s closed doors. It should humanize your company instead of alienating your customers more.
Get Your Brand There
Make your brand the center of your Instagram Stories. Sure, that’s a bit difficult considering that your story needs to be authentic and not at all curated, but work to include your brand’s logo, colors, and fonts in your stories. People should remember who you are and what you stand for when they see these stories. Understanding your company’s culture is one of the many ways you can make better stories on Instagram.
Include a Call-to-action (CTA)
What is the goal of your stories? Whatever the goals are—whether it is to increase traffic to your website or to launch a product—make sure that there is a CTA. Call-to-action buttons can be anything from adding a clickable link to posting the numbers they need to call. Do not ever publish a story without a CTA especially if you intend for a specific outcome of your Lakeland Facebook and Instagram marketing.