When it comes to marketing, Facebook is still the clear winner. Last year, it has grown to over 2.38 billion users, making it the top social media platform for businesses. If you want to reach out to more of your audience, you need to use Facebook more. That’s the implied message. But that doesn’t mean you cannot combine Lakeland Facebook and Instagram marketing.
Instagram, too, has been enjoying massive success in marketing small businesses. Many thrive on the platform of sharing stories, selling clothes, accessories, plants, and many others, and posting user-generated content. But clearly, these two social media platforms are very powerful methods to reach your consumers, wherever and whoever they may be.
As the largest social media platform in the world, Facebook remains to be the king when it comes to business marketing. But that doesn’t mean the platform is fail-proof. Facebook Marketplace isn’t as successful as the platform wants it to be. There’s still the problem of bogus buyers (as is the problem with Instagram), too. The lack of payment methods being offered in-app is also problematic for now.
However, Facebook has such a wide reach in terms of the age range. Your grandparents have Facebook. Your little nephews and nieces have an account, too. It has a wider reach in terms of the audience compared to other social medial platforms. Over the years, many businesses have grown exponentially well because of Facebook. Not having a Facebook account for your business these days is clearly detrimental to your business’ success.
This social media platform caters more to the younger generation. If you look at the active users of Instagram, most of them are millennials and Generation Z. These are highly visual people. They post on Instagram about places, food, experiences, and many other things they see when they travel, work, and even run personal errands.
But when it comes to business, this platform is incredibly powerful, too. Thanks to Instagram Stories, sellers can share more about their production process and the behind-the-scenes happenings in their workplaces. It’s the ultimate peek into the world of production, manufacturing, and distribution. Sellers can communicate with their customers using this incredible feature, which is also available on Facebook.
It is no secret that businesses are hard-pressed to survive the industry without Lakeland Facebook and Instagram marketing. So, if you are still on the fence about using these social media platforms, forget about your apprehensions and start your social media marketing journey.