Web traffic can improve your site’s Lakeland SEO ranking. That is why you should attract as many visitors to your website as possible. You can use this strategy to create more engagement on your site, as well as to tell search engines that your site has relevant content that visitors find interesting.
When your post goes viral, for example, Google picks up on that. The algorithm recognizes that your post is receiving a huge spike in visits and engagement. This tells the search engine that people are finding your post relevant. As a consequence, the keyword will improve even for highly competitive keywords and key phrases. In one study, a 78th ranked webpage went to the 8th position after going viral on Reddit.
So, what are the steps you need to take to get more visits to your site? How can you get more people to notice your website?
Clean Layout and Easy Navigation
There are a few things people look at when they visit your website, but two of the most important are a clean layout and easy navigation. Everyone should be able to navigate the site. They should find what they are looking for with just a few clicks as possible. It shouldn’t be hard for senior adults to search for the information they need.
The layout should be clean. The color scheme should be relaxing. There should be call-to-action buttons to guide the web visitor on what to do. The social media share buttons should be big enough for people with eyesight problems to see. Your contact details should be prominently displayed, giving web visitors the choice of contacting you via phone or email.
The whole site should be optimized for Lakeland SEO. This means researching proper keywords and phrases. Try not to use competitive keywords. Look for unique words and phrases. These will allow you to rank better on search engines. Optimize your content for search engines. Focus on local keywords because those tend to rank better since competition is less.
Regular Blog Posts
If you have loyal customers, they will come and visit your website regularly to check on your blog posts. If you don’t have a blog site, now is the time to start one. Customers are looking for information. Above all, they want to make sure that the information they find on the website is relevant and up to date. If you don’t have a blog site or you don’t update your blog, they will think that you are neglecting such an important part of your marketing campaign. In the end, your Lakeland SEO ranking will suffer.