Picture this: You’ve finally finished your website’s redesign and it looks amazing! But when you launch your new Lakeland web design, you realize that not a single person is visiting your site. What went wrong? The answer may be that your website content isn’t working well with your new design. Check out the tips below to make sure your website content looks great and drives traffic to your site.

Make sure your content is easy to read

When it comes to website content, readability is key. Make sure your content is easy on the eyes by breaking it up into shorter paragraphs and using headlines and subheadings to organize your thoughts. Also, be sure to use a font that is easy to read on all screen sizes.

Use images and videos wisely

Images and videos are a great way to break up chunks of text and add visual interest to your website. However, it’s important to use them sparingly and make sure they’re relevant to your topic. Too many or irrelevant images and videos can be distracting and make your site look cluttered.

Make sure your content is updated regularly

Outdated content is a surefire way to turn visitors away from your site. Make sure to keep your content fresh by regularly adding new blog posts, articles, and other forms of content. You can also use tools like Google Analytics to see which pieces of content are getting the most traffic and share those accordingly.

Write for your audience

When creating website content, it’s important to think about who your target audience is and what they’re looking for. Write in a way that appeals to your audience and provides them with the information they need. For example, if you’re writing for a technical audience, use industry-specific jargon. However, if you’re writing for a general audience, avoid using jargon and keep your language simple.

By following these tips, you can make sure your content is working hand-in-hand with your new Lakeland web design instead of against it. By creating content that is easy to read, relevant, and up-to-date, you can drive more traffic to your site and keep visitors coming back for more.

If you’re looking for help with your website’s content, the experts at BrightSky Web Design are here to help. We offer a wide range of content services, from SEO copywriting to social media management, to content marketing. Contact us today to learn more about how we can help you take your website to the next level.