Stories are photos or video snippets that last on the platform for 24 hours tops. Usually, it was used to communicate with your customers some behind-the-scenes happening in your store or office. Over time, this has evolved and these stories are now central to a company’s Lakeland Facebook and Instagram marketing strategy.
Facebook and Instagram Stories are not impacted by the algorithm. As long as your followers keep on watching your videos, your new ones will be on top of their feed. They will always have the opportunity to watch your new videos before they expire. More than 500 million users watch and post Stories every day on these platforms. One-third of the most-viewed Stories are created by businesses. That’s good statistics, right?
Add to Your Highlight
How important is a particular Story? You can add it to your Highlight on Instagram. This extends the lifetime of that Story to forever. Highlight extends the life of that Story to more than just 24 hours. It allows other web users and web visitors to see these Stories when they visit your profile page.
Use the Swipe Up Feature
This feature is only available to accounts with 10,000 followers or more. If you have this advantage, make use of it. It allows you to add a direct link to your website on the Story itself. All a user needs to do is “swipe up” to visit the website linked to the story. This is the easiest way for you to guide users where you want them to go.
Include Shopping Features in Your Story
Instagram now allows the platform’s Shopping features to be included in the Story. This means that your followers can see the price, description, and name of the item when they clicked on that shopping bag icon in your story. More, they can also click on it again so they will be taken to a page where they can actually purchase the item. This is an enormous sales driver for companies because of the convenience that it presents.
Never forget CTA in whatever you do in your Lakeland Facebook and Instagram marketing campaign. You need to tell your followers what you want them to do. Things like “sign up today,” “add to cart now,” and “swipe up” are incredible CTA in your Stories. Maximize their potential by using them properly to guide your followers to what they need to do.