Millennials are the largest population of consumers right now. Their purchase power is increasing by the minute as more of them start to make names for themselves in industries that they are a part of. Companies have long stopped treating Lakeland Facebook and Instagram marketing as another mode of marketing strategy. It is now core to their marketing plans. Social media is everything for companies as millennials moved from using it to communicate to using it for everything they need—including shopping.
Social media is now a dedicated marketing and advertising platform. Hundreds of millions of dollars are spent advertising on Facebook and Instagram. These platforms are no longer being used solely for communication. They are part and parcel of the core marketing plans of many companies, big or small.
At the start of 2020, social media users hit a whopping 4.5 billion. Active social media users already surpassed the 3.8-billion mark. That’s an increase of 9% from the year before. But to truly understand the power of marketing on social media on millennials, you have to understand the social demographics of social media users.
The peak usage of Facebook and Instagram is in the key age range of 25 to 34. This group includes the millennials. Female social media users are particularly high. Female social media users between the age of 25 and 34 are the most active on social media. They comprise almost 25% of the total social media users. Men of the same age group are at around 18% of the total number of users.
For brands, women are still the demographic that should be targeted. More than 20% of their likes come from females between the ages of 25 and 34. This is followed by men of the same age group at around 17%.
What Do Millennials Care About?
Interestingly, marketers have a different take on what millennials care about. While others see them as obsessed with technology, creators of the selfie culture, and in constant need of approval, marketers identified the values that they care about the most. If you are a company targeting this generation, you will do well working for animal rights, sustainability, environmental protection, anti-racism, inclusiveness, feminism, and LGBT rights.
These are the values that this generation holds dear. If you are going to use your Lakeland Facebook and Instagram marketing on them, your strategies should focus on these core issues. They will relate to you better.