If you run an eCommerce website, you are probably very familiar with the concept of cart abandonment. This is when a user places items in their online shopping cart and decide not to push through with the online transaction. If this happens a few times, it’s fine, it does happen. However, if you start seeing a spike in cart abandonment rate, then this is a cause for concern. This can translate to a loss in profit for your business and can signal to a serious issue with your website. Here are some tips to help you minimize cart abandonment with your Lakeland web design.
Secure your site
Users are less likely to purchase anything from your website if they feel as though it can’t be trusted with their financial information. In an age where online transactions are slowly surpassing retail and in-store transactions, it’s become the norm to expect that websites have the needed security measures in place.
As an eCommerce site, it’s important to invest in security features to guarantee the safety of your customers’ information. You can then display your security certificates on your website to give your customers peace of mind about the security of your website and how their financial information will be handled.
Be upfront about extra costs
One of the most common reasons why users abandon their shopping carts is the discovery of extra costs like shipping and handling that they did not anticipate. The best way to counter this is by displaying these extra costs as early as possible in the shopping process to let customers know how much they can expect to pay for a specific item in total.
Make the checkout process as simple as possible
User experience is an integral part of any good Lakeland web design, and in eCommerce, this is as crucial as ever. Frustration is another reason why cart abandonment happens, and this can be seen in long checkout processes.
In the same way that long checkout lines at the grocery store can be frustrating, so can long checkout processes in eCommerce sites. It’s important to streamline this as much as possible. Ask only for the bare essentials from the user to make it as simple as possible to get to the end of the checkout process.
Make use of good visuals as much as possible
In order to make your products look as appealing as possible and to give your users as much visual information as possible, make use of high-quality images on your Lakeland web design to show them what they can expect from your items when they purchase it. It also helps to include social proof like customers reviews to give them more confidence in going through with purchasing a product that they’re interested in.
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