Every marketer knows how important videos are for Lakeland internet marketing. Not only do they make the marketing strategy more unique and creative, but they also have the power to improve the overall attractiveness of the brand. If you’re new in making videos, however, you know by now that it isn’t easy to create a high-quality video content that is compelling, fun, creative, drives traffic, and converts leads.
Improving your Lakeland internet marketing videos means doing these things:
Entice Your Audience
The video, during its first few seconds, should be able to entice your audience to stay and watch. That’s one of the most important things that any video should have—a hook. This offers a glimpse into what the video is all about and it should attract the viewers to the point where they would want to stay and watch the whole thing. So many people simply watch the first few seconds of a video and leave before the call-to-action is shown.
Do Not Pad Your Videos
The tendency for filmmakers is to make their videos longer because they think this is better for SEO. Watch your video. Until at what point is it actually providing valuable information? The rest could be fluff or padding just to make the video longer. Never do this. People have a short attention span. They would not focus on a video for an extended period of time so you will likely lose them a few seconds in.
Invest in Equipment
No matter how much budget you have for producing the video, two things are vital to its success: the sound quality and the picture quality. If you cannot purchase a digital video camera, you can rent one or borrow one from a friend. You can also use your smartphone and a tripod. Those two work wonders together. However, you still would need to invest in a good microphone and some solid lighting fixtures.
Write a Script
The actors you hired for your Lakeland internet marketing video may not be professional actors. However, you need to guide them so they won’t get lost when they are in front of the camera. A well-written script can act as their guide. It is also better if you can host a rehearsal where the actors will just read the dialogue with flair and emotions. That will tell you which areas of the film you should focus on and which needs improvement.