When it comes to creating your Lakeland marketing services and planning around these, a lot of people tend to make the first time mistake of thinking like a consumer. Well, this isn’t really a mistake. It’s important to understand how your consumers and target audience work if you’re going to be marketing to them. However, the thing that you should remember is the fact that how you think as a consumer is the same as how your target audience works.
One of the most common misconceptions that people have when they craft their online marketing strategies is the idea that online users don’t like ads. However, this isn’t entirely true. While it is true that online users are now installing AdBlock into their systems, a study conducted by Hubspot has noted that roughly about 77 percent of online users would be okay with an ad filtering system, rather than using a full AdBlock program altogether.
The main issue that people have with ads is the fact that a lot of ads tend to be very upfront and take up a lot of space in a single webpage. If website owners were more sporadic in how they design their ad placement, then online users would be more okay with online ads. The concept of remarketing relies heavily on ads and how users respond to them, which is why it is important that website owners know how to handle their ads properly.
Before we talk about how to handle remarketing, you should understand what exactly remarketing is. Remarketing is the process of marketing to customers who have shown interest in your website and products and have not completed the conversion process.
A majority of users visit a website without completing a conversion, so you should be taking advantage of this by using their prior interest to your advantage and marketing to these users. Remarketing relies on ads that target these specific users to boost their relevance and interest in these products and websites. The entire process simply involves tracking users who have visited your website and specific pages and designing your ads to be viewed by these same users to recapture their interest in whatever it was they were looking at previously.
There are a number of ways that you can carry out remarketing for your Lakeland marketing services. For eCommerce websites, one of the most common ways that you can remarket for a potential sale is through email marketing.
When a cart is abandoned, it isn’t uncommon for websites to send an email to these users to remind them of the products that they were interested in, and sometimes, you might include a coupon to sweeten the deal. Other forms of remarketing involves video ads, social media and Google ads, as well as search retargeting. Choosing the right method involves evaluating your current strategy and how you should work around this.