In the past decade, we have seen the boom of homegrown apparel brands on the internet. These brands are selling quality fashion items to people of all ages. But while the opportunities are vast on the internet, it can also be hard to distinguish your brand from the rest of the back because it’s a bit too crowded there. What you need is a Lakeland internet marketing strategy that will improve sales, increase brand awareness, and immediately track feedback.
Create Buyer Personas
Most apparel brand owners think that their products are for everyone. Wrong. Although everyone should have access to your brand, the best way to market your business is to sell the message to people who are most likely to be interested in your products and services. If you are selling baby products, for example, your main market are the mothers. They will be the ones to decide which clothes and accessories look good on their children. Creating a buyer persona means collecting data such as that buyer’s preferences and goals.
Retargeting via Ads and Emails
When a web visitor lands on your website, it doesn’t necessarily mean that he/she will buy from your store. However, the opportunity is there and you shouldn’t lose that chance to sell. You can retarget ads to offer these people discounts and coupons on items they are already interested in. If they left their email addresses, you can contact them straightaway. People who abandon their shopping carts are also most likely to return and make a purchase. Investing in retargeting methods has an almost 400% return on investment.
Upload a Style Guide
One of the most successful Lakeland internet marketing strategies for apparel brands is to create a style guide. Most people are not clearly adept at making fashionable choices. If you show them how to wear the clothes you make or how to accessorize, they will most likely want to try it out themselves. Upload this style guide on your website and social media pages.
Start using Instagram to promote your apparel brand. You can collaborate with bloggers and influencers to bring your brand to the consciousness of their followers. You can tap millions of followers if you collaborate with the right people. You can send your clothes for free and have these influencers and ambassadors model them on their Instagram pages. Soon, a ton of their followers will start following your pages, too.