To the average website owner, the thought of Lakeland SEO is a rather intimidating concept to even consider. However, there is no website owner out there that will deny the importance that a good SEO strategy can play a huge role in a website’s success. While this is very beneficial, this does not get rid of the fact that SEO is very intimidating to deal with. To help any first-timers out there, here are some of the most basic Lakeland SEO questions answered for you.

What is SEO?

For many people, they have no idea what SEO is, and that’s perfectly fine. After all, we need to start somewhere. In a nutshell, SEO refers to Search Engine Optimization, which is an online marketing method that can be used to help boost your online presence via search engine results, which can help improve your organic traffic numbers.

What is the difference between organic and paid traffic?

In the world of online marketing, there are many channels where your traffic can be coming in. There are two main types of traffic: organic and paid traffic. So what’s the difference between the two? Organic search traffic is traffic that is obtained when a user finds your website without the use of ads. They find your website organically, so to speak. Paid traffic is traffic that comes from ads and other forms of paid online marketing. Each one has a role in the success of your online marketing strategy.

What is meta information?

When your website is not yet assigned a rank, you have to build your content so that site crawlers can go through your website and determine your website rank. One important factor that they’re going to be taking into consideration is your website’s meta information, which gives these bots a general idea of what content is on your website.

How do I use keywords?

Throughout your entire website, from the site content to your meta information, you have to make sure to use keywords. If you don’t know what keywords are, these are words or key phrases that are directly related to the products and services that you offer on your website. These are important because they help tell website crawlers what key phrases you want to rank for. When a user looks up a specific keyword or phrase that is directly related to your industry, you’re going to want to make sure that it is your website they encounter.

Should I handle my SEO myself?

Now that you have a pretty good idea of what to expect from your Lakeland SEO, you may think that it’s time for you to handle it yourself. However, even with all of this basic information under your belt, it will not beat the experience that a seasoned SEO specialist will bring to the table. Leave your SEO strategy to an experienced professional like the ones at BrightSky Web Design today!