It is not too late to correct your Lakeland internet marketing mistakes. If there’s one good thing about the internet, it is that it allows you to readjust the parameters, come up with new and more effective strategies, and develop your own metrics. Internet marketing is so flexible that you can do wrong today and hit the jackpot tomorrow. It is also so challenging that you can get 10 inquiries today and zero tomorrow.

But what could you be doing that’s hurting your business? Why is your internet marketing strategy not working?

Forgetting About Mobile Users

A whopping 80% (much more than that by the end of this year) check the internet using their smartphones. Forgetting about this huge population of internet users is the biggest mistake you can make as a business owner. Imagine if 80% of your target audience cannot access your website. What chances do you have? That 20 % can check out other websites and never land on your page. You’re basically playing with fire by not optimizing your Lakeland internet marketing strategy for mobile devices.

It’s so easy that it should be a crime to not optimize your websites for mobile devices. All you have to do is make sure the website appears the same on a smartphone, tablet, and laptop. That’s all it takes for your website to be mobile-friendly. Smartphone users will come knocking on your door.

Targeting Everyone

By now, it should be clear to you that internet ads are not meant to target everyone. They should be made with a specific target audience in mind. If you are selling cloth diapers, should you be targeting everyone? Will the 20-somethings who do not have children (and do not want to have children in the near future) want to hear about bamboo diapers? Do they care that cloth diapers prevent rashes?

You are wasting your time targeting everyone with your ads. Your ads should be targeting a specific group of people who will benefit from your products and services.

Avoiding Social Media

Really? Are there business owners who avoid social media? Isn’t social media the be-all and end-all of traditional and online businesses? And yet, many people still manage to not invest in their social media pages. They create Facebook and Instagram accounts but never take the time to update these about their products and services. In today’s industry, you don’t exist if you don’t have a social media account.

These are just three of the most common Lakeland internet marketing mistakes that businesses do. Avoid these like a plague so your business never has to suffer.