The truth is, web layout is as much to hail or blame for the success of a website than any other factors there like font sizes and colors and graphics. Layout, the clarify of it, can make or break a business’ website.
Here are some more evidences that a website’s layout defines the success and effectiveness of a business strategy:
Formal or informal?
The first thing one notices on a website is whether it’s formal or casual. For example, a website was created for a legal management service company. That one should have a more formal layout on it, which means no heavy colorful graphics and sidebars should be delegated to legal management news.
On the other hand, if the website is about women’s lingerie, it would most likely be colored pink, would have glittery graphics, and would use a rather informal tone than a legal management website would.
Clean or cluttered?
No one wants a cluttered website, of course, but it can’t be helped if you’ve got too many advertisers (no one wants to say no to advertisers). The way to do this for website designers is to manage the ads and put them on a specified part of the site. There’s no need to allow pop-up ads and place them on random places of your website.
However, if you can, keep the layout of your website as clean as possible. It must be neat and concise. Separate the pages and categories, so that customers don’t get confused. You must also use your spaces wisely, meaning that texts must not be too close to each other, so that website visitors can read it more clearly.
There are many other factors that determine the success of a website based on how it was laid out by your designer. There’s the font style, the language, the colors, etc. But the one thing that would make your website as successful and effective as you want it to be is by developing a close partnership with your website designer. You, as the business owner, must be very clear about how you want your website to look and how it can promote your brand.