What’s the difference, you ask? A minimalist design prioritizes the use of minimal graphics, elements, etc., regardless of the site’s needs. A simple web design prioritizes what elements the website needs and then, makes it a point to use as little as graphics as possible. The content was never sacrificed. The design is being used to emphasize the site’s content.
When it comes to web design, less is more. Any self-respecting web designer knows that a website doesn’t need to be cluttered with all the elements he can think of. Instead, the designer only needs to focus on what elements are needed to make the website better and successful. This same formula is applied on content and graphics.
That is why you’ll see a white space on most successful web designs. This is done to create relief zones in terms of providing contrast for the design element. It will take your eyes off the heavy graphics and allow it to refocus once you are ready. This will help the user pinpoint what is it that he needs from the site.
Have you ever visited a website that has heavy graphics and design? Did you notice how easily you got tired of it no matter how great it looks like? That is because our eyes are not accustomed to cluttered designs. Don’t we usually try to focus our eyes on just one subject for fear of straining it? We don’t want forcing our eyes because it can cause headaches and even nausea.
When your website is the primary component to promoting your business, you certainly don’t want your customers to feel nauseous after visiting it. Instead, you want your Lakeland web design to reflect your brand. You want the web design to be easy on the eye, so that your visitors will spend a lot of time on it–browsing, clicking, and maybe even subscribing.
But it’s also important to note that you have to use the design elements needed for your website. You cannot simply create a simple design for your website even though it demands photos and videos and graphics. Having a simple website doesn’t mean it has no elements. Instead, it just means you are smart enough to use the elements to direct the visitor’s attention to the information you want to convey.