The first thing that your web visitors will see is your homepage. That’s why when you are deciding on the perfect Lakeland web design, you should give a special focus to your homepage. This is the first thing that your visitors will see upon opening your website. They will judge your company and your business according to what they will see on your homepage—whether they are wowed or confused.
Here are the things that you should focus on and give attention to when creating your website’s homepage:
Store opening hours and location
The opening hours and the location of your brick-and-mortar store should be easily available to your visitors. This information should be easily seen the moment they open the website. If you don’t have a brick-and-mortar store, then indicate on your homepage if you can be reached 24/7 or if you would only be open to inquiries at certain times of the day. If you do have a physical store, include a Google map for visitors to easily find your store in their own apps.
Social media buttons
We’re sure that by now you know how important social media profiles are. You have signed up for them and now, it’s time to market these pages. Include social media buttons for Facebook, Instagram, and Twitter on your homepage. This will make it easy for your visitors to find you on these pages and view your products. Some visitors are more comfortable seeing the products on their Facebook and Instagram news feeds than browsing through a wide array of products on your website.
Categories of products
Make it easy for your visitors to find what they are looking for. If you are offering lots of different products, categorize these products. Put the categories on top of the page to make it easy for the visitors to navigate away from your homepage and land on the right page. Remember that visitors demand to reach the page they are looking for in just three clicks.
Competitive features of the business
If your business has an edge over your competition such as 24/7 chat support or free delivery, you need to highlight these features on your Lakeland web design homepage. Make sure that your web visitors will easily see these features so that they will know they are dealing with the better business. Some of the good features that you can offer are the no-questions-asked return policy, 24/7 chat support system, and free and fast delivery.