The final product of a web design is more complex than just a really attractive looking design. Each element and aspect of the overall design is carefully chosen to be an integral part of the overall picture. From the website copy, to the buttons, and the content, each one aims to represent the business on the online platform, as well as provide the user with a meaningful browsing experience.
While you might have taken the proper care for those elements, have you taken the time to consider the color for your web design? Color can make a significant impact on your users, if chosen well. While it’s great to choose colors that look good, they can play a psychological role in representing your brand.
Read on to find out more about color and how you can use it properly in your web design.
The Psychology of Color
Color can make more of a difference on our opinions and impressions more than we think. Even if we’re not aware of it, different colors can mean a variety of things. This is why the choice of color in your website should be considered more carefully.
People are not consciously aware of how colors can make them feel and influence their opinions. While we do have a basic instinct for identifying how colors feel “off” or don’t go along, for the most part, we are unable to pinpoint what colors convey what.
When choosing a color scheme for your web design, avoid using too many colors at once. This would make the overall design too confusing to process. In addition to that, it would make the final design clash with each other, color-wise. Stick to one main color, and one complementary color. You can use a third complementary color for accenting, but never go beyond three colors.
How This Can Be Used in Your Web Design
When choosing what color scheme to go with, your main color should be the one that represents your brand the best. The complementary colors provide support and accent the main color. They can also represent your brand in their own way.
It’s interesting to note that different industries benefit from different kinds of colors. So do your research before choosing what color to go with in your web design and how it goes with the industry that you work with. For example, blue represents loyalty and reliability, which is good for financial and medical companies where their customers place a lot of trust in the business.
Green is great for representing nature and financial growth, which is good for companies that handle the environmental and financial industries. Black is representative of luxury and sophistication, while red and yellow is seen significantly in the food industry.