Marketing is one of those industries that have changed drastically over the years. Today, internet marketing is one of the most popular forms of marketing that we may be familiar with nowadays. Before, ad and marketing agencies had to design their advertisements in such a way that it appeals to customers. Today, businesses have the ability to speak directly to the customer through the use of social media. In fact, social media seems to be very tightly wound around the concept of internet marketing. Read on to understand how the two are related.

Better sales opportunity

Simply put, making use of social media helps generate better sales compared to other forms of digital marketing. There are a number of reasons why this is, least of all the fact that a direct line from the customer to the company makes customers more comfortable. Using social media also provides you with a wider reach and audience, which allows you access to more customers and more sales, compared to typical marketing methods. Social media gives customers a platform to voice their opinions on, so if social media users voice their approval of your company and your products, then it can reach a wider audience that may be interested in buying your products.

Allows you to connect with your customers better

Building a connection with your customers is a very important part of digital marketing, and social media is one of the easiest ways to do that. We’ve already mentioned that a direct line from the customer to the business gives customers the reassurance that they need to trust in your company, but it does go much deeper than that. Customers care just as much about the company as they do the products that they sell, and social media is a great platform to use that can help you show customers the goals and ideals of your company. It is also only on social media where customers have the opportunity to reach out to the actual CEO of a company, which definitely helps build up trust and loyalty among your customers.

Better response rates

More than half of online users today are on mobile, and a very significant number of those users have some form of social media. Social media has become a one-stop shop for everything that we need in communications, and companies have started using that to their advantage because of how responsive social media users are compared to other platforms. If you need feedback about a specific product that you’re thinking of launching, your social media presence is strong enough to generate enough buzz to determine whether or not it will be successful.