Google’s algorithm is programmed to favor mobile-responsive websites in their search results. This alone is a good reason to focus on designing a responsive website design that will be accessible to all web visitors whether they’re using computers, tablets, or smartphones.

If you are just getting your website off the ground, here are some things you want to remember about a responsive web design:

Learn how your visitors use mobile

People use websites differently on desktop computers and on smartphones. You need to survey your web visitors to have a complete understanding of how they are accessing your website on their mobile phones. For example, what kinds of commands do they use when they are on mobile? What do they do on your website? Do they purchase on their mobile or on their computers?

For example, if they do a quick search of your contact information on their mobile phones, then maybe you should place your contact details prominently on your homepage.

Plan your design before executing it

Plan the layout first before designing your website. You can create a wireframe and the visual design of the website before moving on to the coding. This will help you create an exact look and feel that you want before actually starting to write the code. Create several prototypes of the website and test them on various screen sizes to make sure that the end design will be responsive. A few tools you can use are Adobe Edge Reflow, InVision, and Wirefy.

Optimize images

The images play an important role in the overall design of the website. The images will help you create an emotional connection to your visitors. They will also be able to visualize the products they are interested in buying. There is an appropriate format for the images and that’s JPG for photographic or scenic photos and PNG-8 for icons and logos that require a transparent background. You should also reduce the size of the images and consider using a tool like TinyJPG to optimize them for mobile phones and tablets.

Consider offering a mobile-first approach

You can choose to design a mobile version of the website design first rather than a desktop version. This allows you to see the images, the text, logos, and other elements on smaller screens. If they are displayed without any problem then you would not have any difficulties adapting your design to larger screens.