The one mistake we make about writing content for Lakeland web design is treating the copy as an ordinary text we read every day in the newspaper, in books, or in magazines. Here’s the truth about writing for the web: people rarely read articles posted on the internet. What they do is they scan the text until they find the information they need. Once they find this information, then that’s the time they’ll read a snippet of the text or in some cases, the whole copy.

Remember this: web copy is scanned or glanced at. They are definitely not being read by the visitors who come to your site every single day. Your web visitors are glancing at your text and searching for the information they want and need. They are making decisions instantly and sometimes, without a thought. What you should do is this: persuade them to take actions using as few words and paragraphs as possible.

Display the most useful information first

In journalism, there is a term called an inverted pyramid. This means that journalists must write the first paragraph of their stories in such a way that even if it’s the only paragraph absorbed by the readers, they will still get the whole gist of the article. All the useful information will be on that first paragraph—the 5 Ws (who, what, where, when, why) and the 1 H (how).

The same formula must be used for writing an article for a website. If you are selling baby items, that’s what the visitors need to see on your homepage, only followed by the search field and other background information about the items. First and foremost, the visitors must see what your website is all about so he can decide whether to stay or navigate away.

Write simple sentences

Don’t try to be creative or clever when writing articles for your Lakeland web design. Readers don’t hang on to every word you write. Your readers are in a hurry because they still need to check out other websites. When they look at a website, they want the information to be evident; they want the website to be self-explanatory. Clever phrasing, however, requires people to think but that doesn’t work on the web because they don’t have time to think.

Write as if you’re writing for a 12-year-old kid. That makes your article easy to follow. By using shorter paragraphs and sentences, your article will be easier for others to comprehend.