So, you have finished writing a killer email marketing campaign. You have collected quite a few email addresses from your mailing list, as well as the list of account holders. What do you do with your email now? Do you just forward it to everyone on the list? Will they like receiving an email from your company? What if they have changed their minds about receiving a newsletter from your company?
Personalize your emails
Do you know that there’s a program that allows you to personalize each email you will send to your customers? Sure, it will take a lot more time than simply sending the email to your group of customers but personalizing the email makes the email marketing campaign more effective. People love anything personalized. We even put our names on our plates, napkins, etc. Wouldn’t it feel better to see a company email specifically address to us even if we know a certain program did that? Absolutely. There is something about seeing your name on the subject line that makes us think the email is somehow specifically created for us. That’s marketing for you.
Declutter your mailing list
If you haven’t sent an email or a link to a newsletter or a coupon code in a really long time, it may be time to weed out your mailing list. In particular, check out the names of those who have canceled their subscription to your newsletters. You certainly don’t want to keep sending emails to people who do not want to hear from you again. You’ll end up annoying these people and pushing them further away. What you can do is send another email to them, inviting them to sign up for the newsletter again because there are a few changes from the last time they received an email from you. Who knows, some of these former customers may turn to you again or they may remember how much they liked your store.
Update your list
When you declutter your mailing list, it’s also a good time to update it. That means collecting as many more email addresses you can so that your email marketing campaign won’t go to waste. You can hold a special contest on Facebook that will require participants to leave their emails with you. Check some accounts, too, that purchased items from your online store as a “guest.” They surely left their email addresses in your database. Maybe it is time to reach out to them and remind them that they used to like your services or products.