So you have your Lakeland web design in place, and you’re pretty happy with it. It’s everything you wanted in a design, and you feel that it highlights the best aspects of your business’ products in the best possible way. However, it’s been a few months, and it’s starting to seem like there’s very little to no increase in terms of sales via your website. To help you figure things out, here are a few things to look out for that may indicate that your web design might not be working out for your business.
Low traffic stats
Of course, one of the main indicators that your site might not be working out for your business are the figures that it returns. We’re not just talking about visitor count, you have to consider bounce rate, unique and returning visitors, page views, and search engines.
All of this data helps determine if visitors are staying on your site long enough to take a look around, of if they’re immediately clicking out of your site when they encounter it. The overall web design of your site helps appeal to the visitor and helps raise the numbers for returning visitors, so if these numbers aren’t looking good, you might have to take another look at your web design and see what isn’t working.
Your site isn’t optimized for mobile users
More users nowadays are choosing mobile browsing over desktop browsing, so if you’re not optimizing your web design for mobile, you could be missing out on a lot of potential visitors. After all, the beauty of the smartphone is that it provides the information we need on the go, so if your site isn’t optimized for mobile, it might not work well for your business.
The load time for your pages is too slow
With the Internet at our fingertips, the demand for information NOW is greater than ever. With this in mind, you need to make sure that your web pages are optimized for faster load time. If your pages haven’t been trimmed down enough and are still considerably lagging, this may potentially hurt your online business.
Your site navigation is too difficult to maneuver
Having a fully functional site is great and all, but it’s important to make sure that you don’t have too much going on at once. For example, you could have an animated banner that flashes at the top of the screen, a welcome Flash video playing in the side, and an gallery of your products’ images on autoplay in the middle.
Having a lot of dynamic features playing at once can really slow down your site and make it hard for the user to figure out what’s going on. This may discourage them from properly going through your site, and may opt to click out, increasing your bounce rate, and affecting your traffic stats.