Creating a custom web design for your business website is both equally exciting and terrifying at the same time. On one hand, you’re creating a website for your own business, and you’re free to do whatever you want with it. On the other hand, you’re investing a lot of time and money into having a custom web design built, and if it fails, then all of that is wasted. When planning out your website, it’s always important to put your user first.

Remember that your users and visitors are the number one priority because they’re the ones who are going to be using your website. If they don’t like your website, then they’re perfectly happy to look elsewhere for a website that meets their needs. Improving user experience can go a long way in improving your website’s SEO ranking, your traffic, and your conversions. Here are some simple ways that you can improve user experience for your website.

Responsive web design

Online users nowadays have access to more forms of technology than they did years ago. Back then, you only had a computer that could connect to the internet, and if you were lucky, a phone that could use mobile data to load a few web pages. Today, users have access to technology like smartphones, smartwatches, digital tablets, and laptops that can be carried around like a notebook. All of these different devices can be used to browse your website. A responsive website can immediately adjust in order to fit all device sizes. That seamless transition is an important part of a great user experience.

Check your page’s layout

Of course, it’s important to take your website’s entire layout into consideration when talking about user experience. You need to see what kind of impact your website is making on users when they visit your website. Make sure that you take into account your page’s whitespace, background, and font, among other things to make sure that your custom web design creates an overall pleasing effect on your users.

Page load speed

Online users expect to get their information when they want it, and a slow loading page is detrimental to obtaining that information. Make sure that your website pages load quickly, as users are very likely to bounce out of your page if they have to wait for too long. Your website can be optimized by reducing your elements’ file sizes, as well as make use of image compression to load visual elements like images and videos faster.