You may be a startup, or choosing to make the transition from a regular brick and mortar shop to an eCommerce site. Regardless of the reason, you are now faced with the dilemma of having to choose between spending the time and resources creating a Lakeland web design and launching a website first, or going straight to mobile application development.
Having an online site would be good for exposure, but most people are on mobile, and it might make sense to put out an application. While there is no right answer, there are some ways that you can pinpoint which to prioritize in order to make your business boom.
The very first thing you have consider when deciding between a website or a mobile app is the overall function of your product. For example, if you’re running an eCommerce site that has a very wide product base like eBay or Amazon, then you might want to consider prioritizing developing a mobile application.
More online users are on mobile now, and if you want to get more people to buy from your online store, then a mobile app is the way to go. However, if you’re creating an online site or app simply as the online presence for your business, without selling anything, then it might be best to develop a website instead.
Another thing to consider is the frequency of use of your service. If your users are going to be accessing your product more than once a day, then an application is your best bet. Because mobile users have their phones on them for the better part of the day, having a mobile application helps them access your service more frequently, and as conveniently as possible. However, if your service doesn’t require frequent information updates, then a website will suffice for your needs.
You marketing strategy will also have to be taken into account when deciding between an app or a website. With a website, marketing is fairly easy and straightforward. By making use of correct SEO techniques and other online marketing strategies, your site should rank accordingly. Apps require a different online marketing strategy however, and may be difficult to adapt to if you’re not used to it.
Overall, there are a lot of things to consider when deciding between a website or a mobile application. If you decide on creating a website, then the best that you can do is make it optimized for mobile in order to include mobile users in your product. For applications, if your service requires frequent access and information updates, then it would be advised to choose a mobile application for your business.