Search Engine Optimization, or as it’s commonly known, SEO, has always been an integral part of any Lakeland web design strategy. After all, you can have the best designed website in the entirety of the Internet, but what would be the point if nobody can see it? Of course, you can always pay for ads, but sometimes it does more harm than good, especially when people make the choice to install ad blockers on their devices.
This is where SEO comes in. SEO helps your website be seen by people online through organic searches. We have previously talked at length about the various ways you can utilize SEO to maximize your site exposure. However, what SEO mistakes could you be making? It is important to remember, if you commit a serious enough offense in terms of SEO, you risk getting your site penalized or de-indexed. Here are some SEO mistakes to avoid in SEO writing.
Avoid meta content
While meta content is no longer the most important aspect of SEO writing in getting your site to rank, is is still important to include meta information in your content. This meta information helps both users and search engine bots learn more about your site. These can be seen as a sort of sneak peek that can be seen on social media and SERPs. If you don’t customize your meta information, search engines will simply pull content off your website, and it might not do as a job at informing potential visitors about your site than you would.
Keyword stuffing
Keyword stuffing was a popular strategy in the early days of SEO that helped many sites rank higher on search engines. However, the terms of service for SEO has long been revised, and any website caught keyword stuffing in their content will be penalized. Your written content must sound natural, and any oversaturation of keywords in your content makes it sound forced and robotic. Research your subject matter and write about it naturally, this helps you avoid overusing a particular word or phrase.
Using single-word keywords
The word keyword must not be taken literally. Keywords used in your content can be made up of in as many as three words or more. The most important things is that it is related to your content. If you settle for single-word keywords, you are competing with thousands of other pages that talk about literally the same things.
Use long-tail, specific keywords to help narrow down and target specific online users. While you want to attract as many people as possible to your site, it is better to bring in more quality conversions, such as local clientele who are bound to be more interested in your product.