Internet marketing has become a very powerful tool today that is being used to increase business visibility and exposure. Many businesses now incorporate these into their existing marketing strategies, and for some, it is their primary form of marketing. Because of its popularity and success, more and more business owners are looking to use internet marketing themselves.
But sometimes, these people don’t know exactly how to use these and end up messing up their marketing strategy. This is dangerous because you risk getting your website penalized if you keep using the wrong marketing methods. If you’re looking to use internet marketing, it’s important to know what metrics to look out for so that you know it’s working. Read on to find out what those metrics are.
Traffic
Of course, the most basic metric to look out for when determining the success of your digital marketing strategy is website traffic. This metric tells you how many people are visiting your website, and the monthly average of visitors to your website. However, you should also take a look at which channels are providing you with the most traffic, whether it’s from search results, social media, or other channels that visitors can use to access your website.
Visit interactions
There’s no point in having a lot of traffic if visitors aren’t doing anything on your website. Seeing your visitor’s interactions on your website helps you see what visitors are doing on your website. This information can help you determine which pages and content are catching their attention, and which ones have to be worked on.
Conversion rate
Conversions are the main goal of your website, whether your conversion is in the form of sales, email signups, or user signups. If your website isn’t converting, then your website isn’t succeeding in what it’s meant to do. Keep track of your conversion rate so that you’re able to determine whether or not your website is working as it should be and if your internet marketing strategy is helping you achieve your site goals.
Bounce rate
Having a good bounce rate isn’t a good thing. A user bounces out of your website when they visit your website and exit is almost immediately. Having a high bounce rate means that a high percentage of users aren’t staying on your website, and this is a serious problem that you should be taking a look at. You can use your user interactions metric to determine which pages or elements are causing users to bounce out of your website.
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