We’ve said it before, and we’ll say it again. When it comes to your Lakeland web design, designing for mobile should be one of the very first things that must be kept in mind. More than half of online users use mobile for most of their online needs, and it is important that web designers and developers adapt to meet that demand. Of all of the online activity that users take a part in, it’s probably safe to say that online shopping takes up a significant portion of that activity.
Designing for eCommerce sites is a whole other ball game compared to simply designing for the web. This is because when you design for online retail, your primary goal is for your user visits to result in conversions, which manifest in the form of purchases. In normal web design, conversions take the form of newsletter and website signups. If you make a wrong move in your eCommerce site design, you could be missing out on potential revenue. Here are some ways that you can maximize your web design for the mobile version of your eCommerce site.
Keep your customers informed
Mobile can be a fairly limited platform to design for. After all, it’s a significantly smaller space compared to desktop sites. When designing retail applications, you want to keep your customers as informed as they can be with the items that they purchase. To help achieve that, all the information that includes product information and product reviews. Try to keep all the information that the customer needs on one page in order to minimize the amount of effort they have to put in to learn more about the products they may buy.
Minimize the signup pressure
Again, talking about the limited platform that mobile designers have to work with, it’s very important that mobile eCommerce site’s don’t push the signup option too much. Requiring customers to sign up before allowing them to even see the products is one of the reasons why potential customers may choose to opt out of your online store. You can bypass this by allowing for a guest login option, or making things easier for the customer by allowing them to link their account with their email or social media. This cuts down significantly on any extra steps associated with registration.
Let your customers see their shopping carts anytime they want
It can be easy to lost track of the things we purchase when we shop, especially when we buy in bulk. Allowing customers the option to view and edit their shopping carts whenever they want can be a huge boost in user experience. A customer’s shopping experience is expected to be a seamless one, and if a customer has to keep going back to check their cart, this can disrupt that flow. Allow your customers the option to review their order before checking out so that they have complete control over the things they purchase.