For small businesses, marketing is something that they really have to be careful with. If it works, then great, if it doesn’t, then they risk losing a significant amount of their capital. This is why internet marketing has really allowed these small businesses to play on the same level as larger businesses. While they may not have the budget to run large TV and magazine ads, when it comes to Internet marketing, they have the opportunity to appeal to the same sized audience without the added cost. If you’ve been using online marketing strategies for a while, you may already be familiar with what works and what doesn’t for your website. But if you’re new to all of this, here are some Internet marketing strategies that you can comfortably use over and over again.
Make use of your customer’s content
When it comes to marketing your company’s products and services, the best kind of advocates for your business are your very own loyal customers and patrons. This acts as a form of engagement with your customers by featuring their pictures and posts where they use your products and services on your business’ page. You can even make it a regular thing, by having a weekly “featured” post where you showcase or give a shout out to customers’ posts on your own page. Make sure that you get their permission beforehand before you use their content though.
Emphasize the need for reviews
Social proof is one of the most powerful tools that any good business can use to boost their credibility. You can boost your social proof by encouraging your customers to leave a review on your business page, or any other review platform that you can use. You can also incentivize this by offering a small freebie in exchange for leaving a review to help boost customer interest.
Run a contest
Customers love contests and giveaways, so you can make use of this by running a regular contest. This helps generate interest online and drive traffic to your social media and website. There are many different types of contests that you can run. For example, take advantage of the preference for photo sharing by encouraging customers to snap a photo of themselves using your products and services, and tagging your business or running your own hashtag. The main point here is to increase customer engagement and generate more interest on social media.