When it comes to setting up your website, one of the most important things that you must take into consideration the fact that you should optimize your Lakeland web design for mobile. One cannot deny that mobile is the new norm when it comes to browsing and online activity. Nowadays, more online users utilize mobile as their main platform for online browsing and other online activity. If you’re still not convinced, here are a few more reasons that explain why it’s important to optimize your website for mobile.
Mobile is here to stay
As mentioned before, mobile users make up a majority of online users, so by optimizing your website for mobile, you have a wider reach and better access to your audience and potential customers. Most mobile users browse on-the-go, whether on their daily commute, waiting for a friend, or drinking a cup of coffee, so optimizing your site for mobile guarantees that users can access it more conveniently. Long story short, the reason why you should optimize your site for mobile is because practically everyone is on mobile nowadays.
Mobile users are more likely to purchase impulsively
Most smartphone users like to use mobile browsing on a casual basis, which means that sometimes they browse without an end goal in mind. In fact, many users have admitted that mobile purchases are impulse driven. Well-optimized mobile sites guarantee that all the markers for enticing mobile purchasers are in place, such as links, and calls to action which encourage users to purchase a product. However, when viewing a desktop site on mobile, all these markers get lost in the conversion to the alternate platform, and loses its value, resulting in frustrated customers and little engagement.
A site which is not optimized for mobile may result in a higher bounce rate
Users prefer sites which are easy and straightforward to navigate, without having to expend any extra effort to see the content on the site. If your mobile visitors have to click around multiple times to close an unwanted popup, takes forever to load, or requires the user to utilize a larger screen in order to see the text on your site, then you risk increasing the bounce rate on your mobile site, which will affect your overall ranking. Making your mobile site more intuitive and easier to navigate also guarantees customer loyalty, as they are more likely to revisit a site that they had little to no difficulty with.